The biggest characteristic of Wuzhen is not the characteristics of the buildings, but the overall style of the town. Therefore, in the process of protection and development, "in order to protect the overall appearance of the ancient town, residents are forbidden to do business". Residents in the scenic spot are required to move out of the town, and more than 80% of the houses are directly managed by the government and rented after unified renovation. This measure has both advantages and disadvantages. The advantages are that it is easier for the government to control and the interests of the company can be guaranteed. It also solves the "contradiction between the life of the original residents and the protection of ancient buildings", protects the appearance of the ancient town, avoids the decline in the quality of cultural experience brought by the commercial development of the ancient town, and benefits the local finance. The disadvantage is that it lacks a strong life atmosphere of original residents, and it is more like a scenic spot without indigenous people.
In order to increase passenger flow, Wuzhen also actively carry out capital operation, in a variety of ways, such as in 2007, Zhongqing Holding Co., Ltd. invested 355 million into Tongxiang Wuzhen Tourism Development Co., LTD., began to build a new Wuzhen, and occupy 60% of the shares, This not only effectively solves the problem of shortage of funds needed for the protection and tourism development of the ancient town, but also works together with China Youth Travel Service, which has a complete travel agency business system, which is of great significance to the marketing publicity and tourist organization of Wuzhen.
